SMS gateway in text messages service actually allows a computer or simply enables a computer to send or receive SMS, bulk sms in case of business text messages. APIs are some specialized functions for text message business which helps in the simplification of the encoding of characters (in case of bulk text message) for different languages which automatically deals with messages like text for business that are long. Most importantly, the API supports different web hooks for the purpose of pushing the status reportsof gateways sms or simply receiving the SMSs like sms for marketing back to the web server that you were using originally. It makes everything easier for any online text message sender. So, when you are looking forward to best SMS API in UK from a reputed sms service provider, we are certainly one of the best choices in this regard and services like sms marketing services.